Privacy Policy
Last Updated: January 2026
This Privacy Policy explains how firetreephoto.co.uk ("we," "us," "our," or the "Site") collects, uses, discloses, and otherwise processes personal data when you visit our website. We are committed to protecting your privacy in compliance with the UK General Data Protection Regulation (UK GDPR) and the Data Protection Act 2018.
Information We Collect
We collect the following types of information:
- Personal Data: Name, email address, and any other information you voluntarily provide through contact forms or enquiries.
- Technical Data: IP address, browser type, operating system, and device information.
- Cookies: Information stored through cookies and similar tracking technologies (see Cookie Policy section below).
- Usage Data: Pages visited, time spent on site, referring website, links clicked, and other interaction metrics.
How We Use Information
We use the information we collect for the following purposes:
- Conducting analytics to understand user behaviour and improve site performance.
- Tracking affiliate conversions and commissions from associated betting operators and casino partners.
- Enhancing website functionality, security, and user experience.
- Responding to your enquiries and communications.
- Complying with legal obligations and fraud prevention.
Cookie Policy
Our website uses cookies and similar tracking technologies to enhance your experience. These include:
- Essential Cookies: Required for site functionality and security.
- Analytics Cookies: Help us understand how you use our site (e.g., Google Analytics).
- Affiliate Tracking Cookies: Track referrals to casino and betting operators for commission purposes.
- Marketing Cookies: Used for targeted advertising and retargeting campaigns.
You can manage cookie preferences through your browser settings or by using our cookie consent banner. Please note that disabling certain cookies may affect site functionality.
Third-Party Links
Our website contains links to external casino, betting, and affiliate websites. We are not responsible for the privacy practices, content, or policies of these third-party sites. We strongly encourage you to review their individual privacy policies before providing any personal information or engaging with their services. Your use of third-party sites is at your own risk and subject to their terms and conditions.
Your Rights
Under the UK GDPR and Data Protection Act 2018, you have the following rights:
- Right to access your personal data.
- Right to rectification of inaccurate data.
- Right to erasure ("right to be forgotten") in certain circumstances.
- Right to restrict processing.
- Right to data portability.
- Right to object to processing, including direct marketing.
- Rights related to automated decision-making and profiling.
To exercise any of these rights, please contact us using the details provided in the Contact Us section below.
Data Retention
We retain personal data only for as long as necessary to fulfil the purposes for which it was collected, unless a longer retention period is required by law. Analytics and usage data are typically retained for up to 24 months. Affiliate tracking data is retained in accordance with commission and reporting requirements. You may request deletion of your data at any time, subject to legal obligations.
Contact Us
If you have questions about this Privacy Policy, wish to exercise your rights, or have concerns about how we handle your data, please contact us:
Email: [email protected]
Website: firetreephoto.co.uk
You also have the right to lodge a complaint with the Information Commissioner's Office (ICO) if you believe we have breached your data protection rights.